Resources about 'Customers'
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Jeff Hawkins on designing successful products
August 2007 (Stanford University)Video of Jeff Hawkins revealing his philosophy for designing a product that is successful in the marketplace. ... -
Jeff Hawkins on the role of market research
August 2007 (Stanford University)In Customers, InnovationVideo of Jeff Hawkins sharing his story of graffiti,elaborating on the role of market research and advising on how to listen to customers, follow your inituition and vision for the future. ... -
Guy Kawasaki on marketing and product design.
August 2007 (Stanford University)Video of Guy Kawasaki, talking about marketing and product design simplified. A simple chart illustrates his point on how to be a creator of a unique product or service and it's value to customers. ... -
John Thompson on why customers must drive your business model.
August 2007 (Stanford University)Video of John W Thompson talking about customers being the main driving force behind the business and business model, giving examples from Symantec. ... -
Market size
August 2007 (The New Business Road Test)Definition of market size and how it is measured. ... -
Getting the Right Deal (Music Industry): A Sound Guide in Negotiation
March 2008 (Creativebias)Getting the right deal (music industry): a sound guide in negotiation. ... -
How do I decide what to charge my customers?
March 2008 (Creativebias)How do I decide what to charge my customers. ... -
How to make Networking Work: Insights from Speeddating
April 2008 (University of Liverpool)Article about research into networking, taking insights from speeddating. ...