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Do-It-Yourself Marketing Research
August 2007 (The New Business Road Test)Most early-stage entrepreneurs simply don’t have the resources to hire professional research firms to conduct the research that’s necessary to assess their ideas. Even if they had the resources, t ... -
Macro- and micro- markets.
August 2007 (The New Business Road Test)Article on macro and micro markets. ... -
Bargaining power of Customers
August 2007 (Library House)In CustomersArticle on the bargaining power of customers. ... -
Getting the Right Deal (Music Industry): A Sound Guide in Negotiation
March 2008 (Creativebias)Getting the right deal (music industry): a sound guide in negotiation. ... -
How do I decide what to charge my customers?
March 2008 (Creativebias)How do I decide what to charge my customers. ... -
How to make Networking Work: Insights from Speeddating
April 2008 (University of Liverpool)Article about research into networking, taking insights from speeddating. ...