Resources about 'Customers'
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Do-It-Yourself Marketing Research
August 2007 (The New Business Road Test)Most early-stage entrepreneurs simply don’t have the resources to hire professional research firms to conduct the research that’s necessary to assess their ideas. Even if they had the resources, t ... -
Macro- and micro- markets
August 2007 (The New Business Road Test)Article on macro and micro markets. ... -
Role of Market Research
August 2007 (Stanford University)Video of Jeff Hawkins sharing his story of graffiti, a handwriting recognition software. ... -
David Kelley on the importance of observation in the product development process.
August 2007 (Stanford University)In Customers, InnovationVideo of David M Kelley talking about the observation phase. ... -
Jeff Hawkins on designing successful products
August 2007 (Stanford University)Video of Jeff Hawkins revealing his philosophy for designing a product that is successful in the marketplace. ... -
Jeff Hawkins on the role of market research
August 2007 (Stanford University)In Customers, InnovationVideo of Jeff Hawkins sharing his story of graffiti,elaborating on the role of market research and advising on how to listen to customers, follow your inituition and vision for the future. ... -
Guy Kawasaki on marketing and product design.
August 2007 (Stanford University)Video of Guy Kawasaki, talking about marketing and product design simplified. A simple chart illustrates his point on how to be a creator of a unique product or service and it's value to customers. ... -
John Thompson on why customers must drive your business model.
August 2007 (Stanford University)Video of John W Thompson talking about customers being the main driving force behind the business and business model, giving examples from Symantec. ... -
Bargaining power of Customers
August 2007 (School for Startups)In CustomersArticle on the bargaining power of customers. ...