1. OurBeginning.com’s marketing bomb

    August 2007 (The New Business Road Test)
    In Strategy, Markets, Business Model, Customers
    Case study looking at OurBeginning.com's problems with understanding their target market and the consequences. ...
  2. Thinking Machines - a case study

    August 2007 (The New Business Road Test)
    In Markets, Customers
    Case study looking at the story of Thinking Machines, a supercomputer company. ...
  3. The digital subscriber line industry

    August 2007 (The New Business Road Test)
    In Competition, Markets, Customers
    Case study on the digital subscriber line industry of the late 1990s. ...
  4. Digital Equipment Corporation - A Case Study

    August 2007 (The New Business Road Test)
    In Communication, Customers, Leadership
    Case study on digital equipment corporation. ...
  5. Market Analysis

    August 2007 (The New Business Road Test)
    In Markets, Customers
    Article on market analysis. ...
  6. Positioning

    August 2007 (Wikipedia)
    In Markets, Customers, Marketing
    Definition of positioning. ...
  7. Marketing

    August 2007 (Wikipedia)
    In Markets, Customers, Marketing
    A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the beli ...
  8. Customers

    August 2007 (Wikipedia)
    In Customers
    Definition of a customer. ...
  9. Customer relationship management

    August 2007 (Wikipedia)
    In Management, Customers
    Definition of customer relationship management (CRM). ...
  10. The Marketing Mix

    August 2007 (Wikipedia)
    In Sales, Customers, Marketing
    Definition of the marketing mix. ...

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