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Changing the Game of Enterprise Software
May 2007 (Stanford University)Podcast in which Tien Tzuo, Salesforce.com, explains how he transformed his business from a traditional direct sales model, to one which leverages the internet to produce in-bound sales. ... -
Autodata Ecosse Case Study
May 2007 (Scottish Institute for Enterprise)Case study focussing on Autodata Ecosse. ... -
iMode - A case study
July 2007 (The New Business Road Test)Case study of iMode and how it was able to take a huge share of the market overall. ... -
OurBeginning.com’s marketing bomb
August 2007 (The New Business Road Test)Case study looking at OurBeginning.com's problems with understanding their target market and the consequences. ... -
eBay, one Internet business model that works
August 2007 (The New Business Road Test)Case study on eBay's success. ... -
Webvan’s unsustainable business model
August 2007 (The New Business Road Test)Case study on online grocer Webvan's business model. ... -
Innovation in Business Models
August 2007 (Stanford University)Video of Jeff Raikes, group VC of Productivity and Business Services at Microsoft Corp, talking about how Microsoft's success at innovating business models equals its success in technology innovation. ... -
John Thompson on why customers must drive your business model.
August 2007 (Stanford University)Video of John W Thompson talking about customers being the main driving force behind the business and business model, giving examples from Symantec. ...