1. Creativebias Helpsheet: Conducting and Using Market Research - Visual Arts

    November 2006 (Creativebias)
    In Competition, Markets, Business Plan, Customers, Marketing
    Conducting and Using Market Research - Visual Arts ...
  2. Microsoft Case Study - Competition

    March 2007 (Library House)
    In Competition, Markets
    A case study about Microsoft focusing on competition. ...
  3. Apple Case Study - Customers

    March 2007 (Library House)
    In Markets, Venture Capital, Fundraising
    A case study about Apple focussing on customers. ...
  4. Dell Case Study - Growth

    March 2007 (Library House)
    In Markets, Entrepreneurship, Business Model, Risk
    Dell case study focussing on growth. ...
  5. Interview with Robert Higgings of Highland Capital

    March 2007 (Harvard Business School)
    In Markets, Risk
    Interview with Robert Higgings of Highland Capital focussing on risk, listening to the market and the entrepreneurial safety net. ...
  6. Going Digital: A Sound Guide for Songwriters and Musicians

    March 2007 (Creativebias)
    In Strategy, Markets, Business Model, Customers, Intellectual Property, Production, Distribution, Marketing
    Going Digital: a Sound Guide for Songwriters and Musicians. ...
  7. Total Addressable Market

    May 2007 (Library House)
    In Markets
    How to work out the total addressable market (an estimate of how much revenue you would bring in if you sold to all of the customers available in the market) for a product. ...
  8. MySpace Case Study - Not a purely viral start

    May 2007 (Startup-Review.com)
    In Markets, Innovation
    Article summarising history and success of MySpace. ...
  9. iMode - A case study

    July 2007 (The New Business Road Test)
    In Markets, Business Model, Customers, Pricing
    Case study of iMode and how it was able to take a huge share of the market overall. ...
  10. ‘Fill it, shut it, forget it’: Hero Honda’s rise to the top in India

    July 2007 (The New Business Road Test)
    In Strategy, Competition, Markets
    Case study detailing the entrepreneurial success story of Hero Honda. ...

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