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Creativebias Helpsheet: Conducting and Using Market Research - Visual Arts
November 2006 (Creativebias)Conducting and Using Market Research - Visual Arts ... -
Microsoft Case Study - Competition
March 2007 (Library House)In Competition, MarketsA case study about Microsoft focusing on competition. ... -
Apple Case Study - Customers
March 2007 (Library House)A case study about Apple focussing on customers. ... -
Interview with Robert Higgings of Highland Capital
March 2007 (Harvard Business School)Interview with Robert Higgings of Highland Capital focussing on risk, listening to the market and the entrepreneurial safety net. ... -
Going Digital: A Sound Guide for Songwriters and Musicians
March 2007 (Creativebias)In Strategy, Markets, Business Model, Customers, Intellectual Property, Production, Distribution, MarketingGoing Digital: a Sound Guide for Songwriters and Musicians. ... -
Total Addressable Market
May 2007 (Library House)In MarketsHow to work out the total addressable market (an estimate of how much revenue you would bring in if you sold to all of the customers available in the market) for a product. ... -
MySpace Case Study - Not a purely viral start
May 2007 (Startup-Review.com)In Markets, InnovationArticle summarising history and success of MySpace. ... -
iMode - A case study
July 2007 (The New Business Road Test)Case study of iMode and how it was able to take a huge share of the market overall. ... -
‘Fill it, shut it, forget it’: Hero Honda’s rise to the top in India
July 2007 (The New Business Road Test)Case study detailing the entrepreneurial success story of Hero Honda. ...