How early should I be thinking about the positioning of my new product?

2 Answers

1. It can never be to early to think about this.
   
   Kotler advocates the "STP" approach to marketing.
   
   S - Segment; What is the likely buying-preference of your customers
   T - Target; How can you reach those customers showing this preference
   P - Position; What is the "message" that you want your customers to associate with your product/service
   
   If you can get this clear in your mind, you are on the way to attracting customers (and investment!)
   1. 1
   2. 0

   Answered by Darran Foxon, October 2007   -  Contact this person (Edited on 2007-11-13 13:36:59)
2. Yes I agree with Darran Foxon - just remember it will take a lot longer than you think - but keep going.
   1. 0
   2. 0

   Answered by Michael Bowes, November 2007   -  Contact this person