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Pricing Strategies and Tactics

July 2007 (Massachusetts Institute of Technology)
This comprehensive course, offered by MIT, covers in detail the various things to bear in mind when pricing your products and services. Through their OpenCourseWare initiative they have made this available online (example content includes readings and lecture notes.)

Topics covered include:

Pricing Strategies - the Good, the Bad and the Ugly
Economic Value to the Customer
Measuring Demand and influencing Consumer Behavior: A Practical Approach to Pricing a New Product
How to Price to Best your Competitors?
The Basic Theory of Segmentation
Customizing Prices in Multiple Ways

In addition, all the material for this course can be downloaded here.

This material was produced by MIT OpenCourseWare.

This work is licensed under a Creative Commons Attribution 2.5 License.

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1 Comment

  1. Pricing is an interesting topic. It is also one that is overcomplicated. For those looking for additional information, here is a short article on online pricing strategy and tactics.

    http://sbimonline.com/content/the-strategies-and-tactics-online-pricing-in-a-recession-or-period-heavy-competition-should-
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    Comment added by John Utz, December 2008   -  Contact this person (Edited on 2008-12-30 02:33:57)
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