Entrepreneurship And Business Courses

Below are a full semester of audio courses by Adjunct Professor Mark Juliano which parallel a live course at Carnegie Mellon University taught in the Master of Information Systems Management program. Broadly these lectures cover idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation.

All 25+ podcasts are available for download here. Additional material such as lecture notes, handouts, and cases are available here.

• Intro to Entrepreneurship
• Ideas for Companies, Products & Services
• Starting the Venture
• The Business Plan
• Building a Team
• Forms of Incorporation
• Funding the Company
• Finance and Forecasting
• Identifying the Target Market
• Business Analysis & Strategy
• Competitive Strategy
• Competitive Positioning Case Study
• FORE Systems Case Study
• FORE Systems Case Analysis & Answers
• Marketing
• Sales & Strategic Selling
• Pricing Products & Services
• Finance and Funding Revisited
• Liquidity & Exit Strategy
• Organizations & People
• Operations and Management
• Internet Advertising
• Classic Business & Marketing Strategies
• Product Management