ANSOFF: Interior Design Case Study

Below is an authentic example of how the Ansoff Matrix works.

This exercise will help you to explore your possibilities for business development.

Ansoff: April 2008

	Existing Product or Service	New Product or Service
Existing Market	Market Penetration (small risk) Post-service contact with clients Source high quality materials Monitor new trends	Product or Service Development (moderate risk) Add ‘exterior design’ to portfolio Advise previous clients of the new service
New Market	Market development (moderate risk) Advertise in local free press Advertise through local estate agents Design showrooms for construction companies, or property developers Create a dynamic website Join Facebook or MySpace	Diversification (high risk) Full diversification not recommended Mini-consultation service, for general advice, hourly charge. ‘Party Plan’ type visits for groups, re colour guidance and creating mood boards