Andy Richards on Development

This interview with Andy Richards, a serial biotech entrepreneur, highlights the importance of talking with customers during the early stages of development.

Transcript: This is always a risky phase of your business and the value of your company will be affected by that uncertainty and how close to a product you really are. Actually there is no substitute for talking to customers during your development.

It is really important; it validates your product both for you and for investors and helps your ideas to evolve.