Why Hero cycles has signed an agreement with Honda Motor corporation only? Why not with yamaha, Suzu
What factors they consider while signing with Honda?
Which was the competitive advantage by signing with Honda Motors only?
Which was the competitive advantage by signing with Honda Motors only?
Asked by Darshan Thakkar,
November 2007 - Contact this person
1 Answer
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I think the point of the case study is to emphasize that this joint venture thrived because of the tremendous opportunity the market presented. As for the reason to sign with a single company, that was probably dictated by the larger Honda which required exclusivity as part of their contract.
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