1 Answer
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Hi,
Don't be too concerned! When you are looking at an industry, the chances that it would have no barriers to entry and no competitors, where the buyer had limited power, there were no substitutes and suppliers exercised no control, are virtually zero! The key question is the last one - does this all mean you couldn’t be successful? All industries have their draw backs but if you can overcome or side step them then you have a good chance of success. Take a look at some of the recommended reading to see how other successful companies have been successful in a tough industry.
Phin
