How can I get my unique photographic studio off the ground?
I am looking into setting up a photo studio in Essex. It will be run by myself (a young female and make-up artist) and take on a female photographer and hair stylist on a freelance basis to provide make-over photoshoots for women. As well as the photoshoot experiences I will also be offering brides to be packages and also hiring the studio out to other creatives when not in use by my team. I am struggling to find a starting point though. I have completed 60% of my business plan, I have a good friend of mine willing to pass all his lighting and equipment onto me in exchange for some studio time and I have people interested. I have taken a few small steps, such as market research, figuring out my premises requirements and the things I will need to start up. I just don't know how to get the idea off the ground.
1 Answer
-
Hi Natasha,
What is it that is holding you back from getting started? From your outline it sounds like you have most of what you need. You've done the research and I presume the results are encouraging? Importantly you have the critical thing - people interested - customers.
Unless you need to borrow money then the business plan is just for you’re eyes - a document that outlines your plans is not cast in stone, nor should it be. Don't let the fact that the document is only 60% finished stop you. Odd as it may seem, you might not be able to finish the other 40% until you've done a few photoshoots - call it advanced research! If premises are the issue, can you hire studio space per shoot, same as you will with your photographer? If you really need permanent premises you can sort that out once you have some money coming in.
Getting started is key, especially in your industry where referrals are important. The more you do, the more business is likely to come your way. You should also network like mad – get to know the people in hair and beauty salons, bridal shops, florists, wedding planners, wedding venues etc. A good friend of mine recently closed here high street florist all together – she gets so much wedding work via referral she works from home and the shop was just another overhead she could do without.
Sorry if that is a bit of a ramble! Do let me know if that helps or if I’m way of the mark…
Phin
Share this question:
