How do I research the TAM for the telecommunications industry in NYC

1 Answer

1. David,
   
   Total Addressable Market (Definition: www.venturenavigator.co.uk/content/total_addressable_market) is always a very difficult term to define, as I'm sure you've worked out already!
   
   
   Determining the size of a CITY's market is likely to be impossible to find directly. I would suggest find a figure for TAM for the US market and then divide the percentage of people in NYC versus population of USA.
   
   TAM of USA Telecom Market:
   
   "US telecom industry will grow at an average annual rate of 7.2% in the period 2008-2011, reaching $1.3 trillion in 2011"
   (from http://www.itfacts.biz/us-telecom-industry-to-grow-at-72/9976)
   
   This press release (http://www.reuters.com/article/pressRelease/idUS160565+05-Aug-2009+BW20090805) refers to some research that dives into the sub-sectors. This may be more useful.
   
   I hope this helps!
   
   Arthur.
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   Answered by Arthur Meadows, October 2009   -  Contact this person (Edited on 2009-10-30 14:37:30)