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  1. Here you go: http://www.ceros.com/

    Online publishing market demand will increase with each Postal Strike.

    Hope this helps :)
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    Answered by Samir Abid, October 2009   -  Contact this person
  2. As technology improves in digital and web, Like the e-readers from Sony and Amazon, there will be less need for paper based less sustainable methods. The change will be quicker than we all think.
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    Answered by Andrew Hirst, October 2009   -  Contact this person
  3. I am not as convinced, as some, about the technologies power to sweep away printed material.

    In answer your question I think magazines have a long life span ahead of them. The reasons follow.

    There is the technology itself. If I drop a book or a magazine or spill something over it, its not the end of the world. I drop my e-book reader and I have a problem. If it contains all my books and other reading material magazines newspapers and so on, I have an even bigger problem. Then there is the issue of formats, there are so many around at the moment. There needs to be some standardization.

    I like paper because I don't actually need to plug it in or connect it to batteries. When you factor the power issues in I wonder whether it is really more environmentally friendly. Sounds a bit like green wash to me.

    But the big issue for me is the interface, it is so limited compared to printed material, and I'm not just talking about colours and pictures here. I regularly have several books open, papers spread around, annotations, and flick quickly between them cross referencing material. All the material I've read and my experience of using digital material through e-readers is that they are simply not as effective as paper.

    The digital world is great for storing masses of information and searching it looking for the bit you want. But when it comes to reading cross referencing it does not have the same level of flexibility, efficiency or effectiveness.

    I think they are a little like PDA's, there will be a surge as they get pushed as the latest must have gadget supported by green wash, the advertisers latest cure all. Then they will settle down in to some niche where they do add some value. I have to hold my hand up, I had a PDA several different varieties in fact. Total waste of time and money.

    I asked my children, now young adults, about e-readers and e-books and they also said they preferred paper. So it's not just a generational thing.
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    Answered by David Harland, November 2009   -  Contact this person

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