Does our website say operational excellence, Customer Intimacy or Product Leadership ?

5 Answers

1. Hi Ian,
   
   It's quite hard to get a feel from a web site. Going by law of averages not many companies are true leaders so it is either operational excellence or customer intimacy. Based on the testimonials on the site I’d err toward efficiency since quick delivery and good price seem to be re-occurring themes. Is this where you want to be?
   
   Phin
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   Answered by Phineas Wenlock, June 2009   -  Contact this person
2. I just worry that I first give them a great low margin price, be really friendly and attentive and strive for a high quality finish... but I got taken down a peg or two when mentioned it to Doug. I think I have a lot to learn...
   
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   Answered by Ian Garstang, June 2009   -  Contact this person
3. Hi Ian,
   
   I like your work, but my immediate impression from the homepage was that it's like a blog. It may be worth moving alot of the 'celeb' type stuff off the homepage, and getting more of your work and customer testimonials up front. Do you want your site to say, "this is what we can do for you", or "look who we've met!"?
   
   I hope that doesn't come across badly, as like I said, I do like your work!
   
   Lee
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   Answered by Lee Longstaff, July 2009   -  Contact this person
4. Hi Ian it feels more like customer intimacy - a very professional website - promises good not amazing prices and excellent service . hope this helps
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   Answered by Nicholas Thornton, July 2009   -  Contact this person
5. Thanks for the feedback so far, it's really useful and constructive. I will make some minor changing next week to help 'focus' the company position further. The feedback from existing client is good but maybe this is because they are current clients and not new potential customers.
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   Answered by Ian Garstang, July 2009   -  Contact this person