How do we go about Market Research ie questionaires etc?

1 Answer

1. Hi Yvonne,
   
   Think about what it is that you want to find out. Here are a few immediate questions that spring to mind:
   
   - do you own a dog?
   - do you use, or would you consider using, a dog grooming parlour? (yes, no, would consider)
   - (if yes) which dog grooming parlour do you currently use? (this is where you can list some of your main competitors, and have an 'other' option)
   - how much do you spend or would be prepared to pay?
   - how often do you / would you use it?
   - what would be most important to you? (location, opening / closing times, price, quality of service?)
   
   Once the questionnaire is finalised, then you have the task of getting it filled in. Maybe local parks might be best, where dog walkers will frequent. You may need permission from your local authority if you ask people to fill them in in local shopping areas, etc.
   
   Lee
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   Answered by Lee Longstaff, June 2009   -  Contact this person