4 Answers
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Peter,
To help you put my comments in context I am a recently retired PLC Director- I was responsible for the Commercial function of a Financial Services company.
The site communicates to me as follows:
A one man business with no particular point of difference from the HR pack. The address would suggest that you are opersting out of serviced offices in London-The name and functional sections seem to have relied heavily on stock photography which drives the eye to the words which don't particularly convey any sense of mission and difference.
I would encourage you to go for a cleaner more simple approach- for example.
Lion HR we are great because we spend effort on helping our candidates stand out.
then focus on CV preparation, candidate research and candidate preparation. or
Lion HR we are great because we spend time really understanding what our clients expect from candidates
then focus on profiling, 360 research etc.
I trust the feedback may be of use remember its a very competitive world.
Don Bergenroth -
Hi Peter,
You may want to look at accessibility issues on the site. For an overview of the kind of things I'm talking about, see:
http://www.businesslink.gov.uk/bdotg/action/detail?r.l1=1073861197&r.l3=1075384855&type=RESOURCES&itemId=1075384949&r.l2=1074448623&r.s=sc
Lee -
HI,
My first impression was that this was a serious corporate website and while looking further my expectations were not diminished. If I had been searching specifically and had, by happenstance found your website, the question whether I would be inspired to go further and seek requisite HR advice via your contact, the answer was yes.
Speaking from an American perspective, it is the practice that corporations display their 'face' and where they are. You see this on realtor signs, billboards, company documents and so on. Perhaps the British don't do this so much?
I guess it's an 'open book' when choosing what imagery to display and what to say. Making a case for one way or particular set of semantics over another isn't so easy. As an aside and something that might be of interest and relevant, we've been charged with taking a look into the sentiment conveyed by American motorcar advertising of the 1920s. The Empire building ethos very apparent appears as powerful and unique as the vehicles and their makers. The point being that its' a tendency now to be technology led and many websites sway in this direction (which isn't surprising given the medium) having lost touch with the vigor and competitive thrust, not to forget the personality that plain old imagery can often better convey. I'm not saying this applies to your website, but is a general observation within which something might be gleaned.
Being tech led isn't a bad thing but sometimes when things are made to move (flash) they can be repetitive. If you have the facility to change/update the site yourself via CMS, you can introduce any new strand you think necessary, experiment with ideas, without the third party issue and expense.
All the best with the HR!.
Gay McDonald
Callassa Media Company USA
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Hi Peter,
If it is not too late (I suspect it might be) you might wish to reconsider if Flash is the best technology to deliver your site. If it is important for your site to generate business it will need to be indexed (well) by search engines. Flash is currently extremely hard to optimise for search engines. If it is too late, then at the very least look in to some html based pages for key content. You are already in a highly competitive area for keywords and this is likely to be a drag and undermine the value of your website.
The technology aside, on the whole I think the site is well written and presented but as another poster has highlighted you need to work hard to differentiate yourself in highly competitive market like HR. For example - you mention that Rare-Skills and Interim is a speciality - think how you can talk this up…
Phin
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