What's the ideal mix of the highly creative and the corporate?
Hi. Our business is the marketing of electronic books. We create the literary dramas ourselves. There are a few issues that have intrigued us ever since we began (quite a while ago) around the mix of the creative and the corporate. For example: (1) Can you be too creative with content and presentation such that the corporate credibility takes a nose dive? (2) What is the best way to present creative concepts so that they sell internationally?
With regard to (1) I don't think we've ever got it right. Our website www.callassa.com has highly explosive content, free thinking people applying their ideas to drama, but putting these over has tempted a great many issues. (Certain of these might be of interest to others too) All suggestions very welcome! THANKS.
With regard to (1) I don't think we've ever got it right. Our website www.callassa.com has highly explosive content, free thinking people applying their ideas to drama, but putting these over has tempted a great many issues. (Certain of these might be of interest to others too) All suggestions very welcome! THANKS.
Asked by Gay McDonald,
June 2008 - Contact this person
2 Answers
-
1. What motivates your customers to buy from you? Who are they?
If you have not already got one, sit down and create a detailed profile of your target market.
As long as your marketing message is clear to this audience, your corporate credibility will be too.
2. Know who you are targeting to identify how to sell to them. -
I don't think you can ever be too creative, so long as there are corporate protocols in place which allow the fruits of such creativity to be harvested and turned into additional profits.
Share this question:
